Zapier connects 7000+ apps with a dead-simple trigger-action model. The learning curve is near-zero. If the app you need is in Zapier's catalog, Zapier is the fastest path to automation.
Weaknesses: Price scales poorly. Complex multi-step logic becomes unwieldy. Limited error handling.
Make (formerly Integromat) uses a visual scenario builder that supports branching, iterators, and complex data transformations. It is dramatically more powerful for multi-step automations and costs significantly less per operation.
Weaknesses: Steeper initial learning curve. Fewer app integrations. Documentation can be sparse for edge cases.
Simple automations → Zapier. Complex workflows or budget-conscious → Make. If you process more than 5000 tasks/month, Make's pricing alone makes it the winner.